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4 Easy Ways to Get Across What You Want to Your Printing Company

Many business owners hold back from getting printing for their business because they are not sure how to communicate what they want to their preferred printer. The problem with this is that it can reduce your brand awareness with customers and reduce sales. In many cases all that is needed is to forward your ‘vector .eps’ logo or ‘high resolution’ ... Read More »

4 Steps Guaranteed To Improve Response From Leaflets

If leaflets didn’t work then big companies like Virgin, Dominoes Pizza and BT wouldn’t do it. These big businesses will be getting a good return on their investment or they’d find another way to reach us. Small businesses on the other hand do not have the resources of these big businesses but can successfully market themselves using leaflets and direct ... Read More »

11 Ways To Increase Newsletter Subscriptions

Guarantee more sign ups to your email newsletter with these FREE top tips. Just be sure to send email newsletters to your readers which are beneficial to them, our trigger fingers delete emails quicker today than ever before! Here are a few tips to increase the number of your email newsletter subscribers: • Get creative with your call to action ... Read More »

Make Your Flyers More Effective

Top Tips to make your flyers more effective: Proof: Add testimonials/reviews from happy customers Evidence: Of work done or how your service improves lives. Before and after pictures are powerful. Time Limited Special Offer: Encouraging readers to act quickly or miss out on a Special Offer  or Bonus will incentivise readers to act today rather than wait. Strong Headline: Don’t just ... Read More »

Get the Word Out There and Fast!

Many businesses find it challenging to get the word out about what they do. Thankfully promoting your business doesn’t have to be hard. The thought of how to get the word out about your business can be challenging. Promoting your business doesn’t have to be hard. Often action and activity is all that is needed to generate those all important ... Read More »

Door Hangers

If your business is looking for an easy, affordable, and creative way to promote your business, don’t forget about the potential of door hangers. Here are a few tips for creating the perfect door hanger coupons your audience will love: Focus on neighbourhoods with the best potential for returns. For example, lawn care special offers wouldn’t be a big seller ... Read More »

Slow Season Marketing

During the slow season it is tempting to sit tight and wait for things to pick up. But within your customer database are customers who are ready and willing to make a purchase or arrange an appointment and all you need to do is reach out to them. Your customer database is full of potential business opportunities just sitting there ... Read More »

Create A Direct Mail Offer That Works

There are many key elements to consider when producing a piece of Direct Mail but here we are going to look at the offer you make to encourage your reader to respond. A strong offer which is not boring or bland will make a huge difference to the response rate of your Direct Mail campaign so we encourage you to ... Read More »

Why Newsletters Can Grow Your Business

There are many reasons why a regular printed newsletter is the best tool ‘bar none’ for staying front of mind with customers and educating them (in a non-sales way) about your services, but let’s focus on the 5 most important reasons your business can benefit tremendously from a monthly printed newsletter. 1. Newsletters help you retain customers By keeping in ... Read More »

Who are the UK’s Happy Brand Leaders?

The marketing experts over at Marketing Week ran a new study  to reveal the UK’s happiest brands and how they instil an emotional connection with consumers. London advertising agency Isobel and the stats fans at Cog Research did the actual groundwork for Marketing Week’s report and infographic. Download the full infographic here “We have conducted the first ever consumer study ... Read More »

Clever marketing sees UPS and TNT advertising for DHL.

Clever marketing sees UPS and TNT advertising for DHL. A clever marketing campaign for DHL sees competitors unwittingly parading a DHL marketing message through city centres. The agency sent huge boxes with the slogan “DHL Is Faster” via competitors. To ensure the competitors didn’t catch on the boxes were covered with a special heat reactive coating which appeared black when ... Read More »

The Positive Outlook Remains

The signs are more positive. The Positive Outlook for 2014 remains. All the indicators continue to suggest that the outlook for doing business in the UK is increasingly positive. There has been no let up in media coverage. The British Chambers of Commerce, the Bank of England, the Office of National Statistics and other organisations tell the same story – ... Read More »

Pantone Names Radiant Orchid 2014 Colour of the Year

According to the Pantone Colour Institute, Radiant Orchid is named the 2014 Colour of the Year. Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive, creative and embracing purple—one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates ... Read More »

What does your letterhead say about you?

These days it’s not unusual as business owners to get so caught up with the online branding of our business that we can forget to invest in physical marketing materials, such as business cards, bookmarks or presentation folders. The truth is that every single interaction with your business is helping customers and prospects form an impression of your brand – stationery included. In fact, ... Read More »

BROCHURE MASTERCLASS

A great brochure can do wonders for your organisation… Before you start, think about the answers to these questions and it won’t be long before your competitors are sobbing into their tissues. What’s the brochure’s purpose? Will you be mailing the brochure by itself or as part of a bigger pack? Is it for an exhibition? How will you distribute ... Read More »

WHY INVEST IN DESIGN?

It makes commercial sense. We could have chosen to show a big picture of a mighty oak tree and the symbolism of a tiny little acorn. Or we could have written some really lovely things, using fluffy words and clever language. There’s a good chance that would have persuaded you that design is worth investing in. But no. There’s a ... Read More »

How Small Changes Make A Big Impact In Adwords

How Small Changes Make A Big Impact In Adwords The price you bid is almost never the price you actually pay. You almost always pay less. First, it’s a little bit like Ebay. You pay a little above the position below you, not the maximum that you bid. But there’s an even more important secret that is the key to ... Read More »

How To Win At The Google AdWords Game

How To Win At The Google Adwords Game There is ONE central idea, one key concept that Google wants you to understand. If you have this right, Google will literally reward you by giving you lower prices on clicks, and your customers will reward you by buying what you have to sell. If you DON’T have this right, you’ll pay ... Read More »

Market Information, Not Products

Market Information, Not Products If you sell a product or service, you should lead with information about solving problems, not information about the product or service itself. It’s an old cliché, but it bears repeating: Nobody who bought a drill wanted a drill. They wanted a hole. What this means for you is that instead of providing information about drills, ... Read More »

Your lean, mean, grilling machine…

As some of you know I spent two amazing days last week at a marketing conference at the Birmingham ICC. Part of the draw for many there was celebrity guest speaker, 6 time Olympic champion Sir Chris Hoy, he’s the most successful British Olympian of all time. After hearing him I thought about other businesses using celebrity as a tool ... Read More »

The difference between sales success and expensive failure

There are loads of factors that affect the success of sales material: your headline, your opening paragraph, your call to action, your PS, the quality of the paper. All these things will have an impact on your success. But there’s one factor that stands head and shoulders above the rest: Who you send it to. Get this right, and your ... Read More »

Kylie Minogue joins The Voice

I read with interest this week that Pop superstar Kylie Minogue has revealed she is joining The Voice as one of the coaches and that got me thinking. Like many of you I remember Kylie when she played Charlene Robinson in the Australian TV show Neighbours. Her character back then was as a tomboy and car mechanic which is a ... Read More »

The difference between sales success and expensive failure

There are loads of factors that affect the success of sales material: your headline, your opening paragraph, your call to action, your PS, the quality of the paper. All these things will have an impact on your success. But there’s one factor that stands head and shoulders above the rest: Who you send it to. Get this right, and your ... Read More »

Colour Inspiration

With the sun being talked about so much this month we’ve been inspired to create a summer colour palette. We think these colours really capture the natural freshness of the outdoors during July. Picnics in the park and strolls in the countryside and days on the beach. The blues give an air of the clear sky and cleanliness which complements ... Read More »

Choosing the right colours for your brand

Have you ever considered why that airline might have chosen their unmistakable orange? Or why blue is the colour of financial institutions like banks and accountants? Why do health food shops and supermarkets use green in their branding? These colour choices were no accident. Colour plays a vital, yet perhaps subconscious, role in how we perceive and react to a ... Read More »

Add Your Branding to Carbonless Forms

What is a carbonless form? It’s a tech-free solution ideal for capturing handwritten signatures and notes on-the-go. You may have used carbonless forms in the past without noticing, as they’re commonly used by many different types of businesses. They may be appropriate for your business needs if you or your employees are frequently in the field or working face-to-face with ... Read More »

4 Brand Boosting Notepad Marketing Tips

Notepads are unlike any other marketing tool because their primary function goes well beyond advertising a product or the services of a business. Since notepads are normally used by people to write down notes and reminders, there’s a greater chance for these items being kept instead of thrown to one side like a flyer promoting a sale for a limited time. ... Read More »

7 Business Card Mistakes To Avoid

When you’re ready to promote your business, there’s probably a great chance that you’re going to hand a potential client or customer a business card. Since this card should be more than just your name and contact information, you have to realise that many clients may judge your business on the business card alone. While some people just want your information ... Read More »

COFFEE BREAK WORKSHOP: CREATING A CUSTOMER FEEDBACK SCHEME

When would you rather you found out you’ve lost a customer? In a years time when they’ve built a relationship with your competitor or as soon as you’ve upset them? There’s no use delaying bad news. If you’ve annoyed them, best to find out sooner so you can put it right. One of the best ways to get quick feedback ... Read More »

Calendar Advertising

What a Personalised Calendar Can Do for Your Advertising Advertising a business may require various strategies and products that should grab the attention of potential customers. With this move to win over clients, it is important to know what items would be the right choice for your promotional plans. You might notice that there are so many tools being used ... Read More »

Bookmark Marketing Tips

Quick Tips on How Bookmarks Can Market Your Business When it comes to marketing a business, you need to be fastidious with the promotional tools you will use. Aside from considering the effectiveness of each, your budget limits the scope of your marketing strategies. If you want to reach people, provide useful materials, and advertise your brand while maximizing your ... Read More »

Get Creative with Branded Greeting Cards

When developing a marketing strategy for your small business, it can be challenging to maintain a high frequency of communications with your customer, while still keeping your message new and fresh. With telemarketing laws and nationwide “do not call lists”, keeping in touch now relies on three primary methods: direct mail, email and social media. While email and social media ... Read More »

Carbonless Work Forms

For businesses in the service industry, repair calls can vary greatly from job to job. Whether you repair autos, home appliances, plumbing, or make general home repairs, an NCR Carbonless Form is the best way to create a work order that will become a lasting record of the transaction for you AND your customer. In addition to your logo, carbonless forms should ... Read More »

Everybody loves a free gift

How do you think your best customer will feel when out of the blue they receive a useful branded promotional gift from you? Loved, that’s how. Staying in touch with your customers is more important than ever before. So many business owners are looking to retain their customers and show new customers how much they are loved by working at it ... Read More »

Writing Good Advertising

Too many businesses get their advertising wrong – and then say ads just don’t work for their business or they get a very poor response and so the business owner decides ‘advertising doesn’t work’. But as with many things in life (and business) a few small changes can make a world of difference. So here is a checklist for putting ... Read More »

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