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Clever marketing sees UPS and TNT advertising for DHL.

Clever marketing sees UPS and TNT advertising for DHL.

A clever marketing campaign for DHL sees competitors unwittingly parading a DHL marketing message through city centres. The agency sent huge boxes with the slogan “DHL Is Faster” via competitors. To ensure the competitors didn’t catch on the boxes were covered with a special heat reactive coating which appeared black when chilled before shipping. During transit the boxes warmed and the message was revealed.

 

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