Steps to an Effective Newsletter
Newsletters are an effective form of communication enabling strong links between your company and employees, as well as between your company and your customers. There are certain key factors to consider when producing a newsletter to ensure it is both effective and successful, no matter who your target audience is.
When designing your newsletter you will want to keep in mind that it needs to be appealing to look at. Color graphics, bold text, clean lines and intuitive layouts will make your newsletter appealing and attention grabbing. The more visually appealing your newsletter is, the more likely it will be read rather than overlooked. You can also employ the services of a graphic designer to help you come up with the right format. However, your printing company will usually have an in-house designer that you can work with, which is a great resource to have. A great place to start is to look at a variety of newsletters that you have received and see what stands out to you about each one. Take note of what works and what doesn’t work and try to incorporate the successful elements into your newsletter.
Short and Simple
We live in a world of short attention spans and because of this reality, it is likely that your newsletter will be scanned, at best. If you want certain key points to stand out, it helps to bullet point them and make titles bold. When expanding on your points it is also worth considering using concise sentences. This allows your readers to easily see what you consider to be the most important information. Whether your newsletter is one page or several pages, keeping your topics short and simple is important.
Build your Relationship
Your newsletter is a tool to help bring your clients to you and build on your relationship. If you provide useful information, such as tips and advice, your newsletter will become more valuable to them. When this happens, it is likely that they will seek you out to learn more. Providing useful information reinforces your position as the go to person or company when they need the product or service you offer.