The marketing experts over at Marketing Week ran a new study to reveal the UK’s happiest brands and how they instil an emotional connection with consumers.
“We have conducted the first ever consumer study to identify the UK’s happiest brands,” says Isobel on their website. “The study asked consumers to identify brands against a number of ‘happy’ criteria including values such as optimistic or pessimistic, playful or boring, happy or sad, trustworthy or not trustworthy etc.”
Top 10 Happiest UK Brands
Marketing Week concluded that the study clearly suggests that both emotional and rational attributes are valid ways to leave an imprint with a consumer and brands that have a measure of both prove popular with consumers.