A quick checklist for success.
Here are some key elements which will improve your next piece of printed marketing. It could be a full colour leaflet, a post card, a card flyer or brochure really any promotional material you care to name.
A punchy heading.
This will grab the readers attention, examples include: The lazy man’s way to riches or 60 days ago they called me baldy!
The 4 key elements include: curiosity, benefit, believabilty, self interest.
Eye catching picture.
A great picture needn’t cost a lot but enhances your marketing piece no end. For great cost effective images see istock.com
Not too much text.
It is common to fill every area of white space with text but as with so much in life – less is more. After writing your copy try to trim it back as much as possible, very few potential readers want to read an essay. They simply want a summary of what the benefit will be of your using your product or service and what the investment will be. If need be hire a professional copywriter (we can recommend some).
A great offer with a time limit.
To get your reader to act quickly include a time limited offer. Popular ways to do this are: 10% off this month. Sign up today and receive your free book. Limted number of seat available so book yours today.
Ensure your contact details are large and clear. If you want the reader to call you emphasise your number, if you want them to visit your website make it BIG.
Tracking your marketing material is important so one last tip is to ask where any new prospect heard about you or arrange and 0845 number or include a code number which would need to be used to receive the offer, that way you can easily track which campaign works best over the year.