Whether you are just about to order your first set of business cards, or have been using them for years, it is important to know what information to include and what your options are.
The Business Card Checklist
- Business Name
- Email Address
- Telephone Number(s)
- Website URL
Almost all modern business cards have these key features, as they are essential for reminding potential clients who you are, what you do and how to quickly get in contact with you. We recommend working each of these features into your new business cards.
Until recently, an address would have appeared on most business cards. However, with more and more businesses working remotely and email doing its best to irradiate physical mail, many businesses opt to omit an address from their cards. Having said that, for companies where location is an important element, adding an address can be useful.
The need for this feature highly depends on the name and logo of your business. For instance if your business name is ‘Joe’s Window Cleaning’, the need for a business description on your card is obsolete. However, if your business name is ‘Clear Glass’, it may be worthwhile putting a sentence on your business card explaining what you do.
A QR (Quick Response) Code is like a bar code, but instead of just binary, it can store all sorts of information. It is quickly becoming the standard to provide a visual shortcut to websites. All good Smart Phones can read these codes and whether on screen or in print will take the user directly to a URL. For the technologically savvy, these codes are a useful addition to a business card, as it removes the need to type in a URL.
To create your business’s own QR Code follow this link: http://qrcode.kaywa.com.
These features are great, but take up precious space on your business cards. Be careful to decide exactly what information you need before you have your cards designed, less is often more.